Tracked Events

The following section describes each event type Qonversion tracks and sends to the third-party services.

Qonversion sends value for some events with revenue. Please see the value column.

Event name

Description

Value

Trial Started

The number of times your customers started a trial.

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Trial Converted

The number of trials that have converted to a subscription.

Yes

Trial Canceled

The number of canceled trials. Cancellations can occur when a subscriber turns off auto-renew.

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Trial Billing Retry

Trial went to a billing retry state.

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Trial is active 3 days after started

A user did not cancel the trial three days after the trial start.

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Subscription Started

The number of times your customers started a subscription.

Yes

Subscription Renewed

The number of subscriptions that have renewed.

Yes

Subscription Upgraded

A user purchases a subscription that offers a higher level of service than their current subscription.

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Subscription Refunded

The number of subscriptions refunded to customers.

Yes

Subscription Canceled

The number of canceled subscriptions. Cancellations can occur when a subscriber turns off auto-renew, or when the App Store is unable to successfully bill a customer in billing retry for a renewal.

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Subscription Billing Retry

Subscription went to a billing retry state.

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In-App Purchase

An in-app purchase occurred.

Yes

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Event time

Qonversion is able to set the exact time when an event occurs for most of the events. For example, when App Store or Google play charged a user.

But some events do not have the exact time. Qonversion sets up the event time for such events when Qonversion detects it while checking a user receipt. Here is the list of such events:

  • Trial Canceled

  • Trial Billing Retry Period

  • Subscription Canceled

  • Subscription Billing Retry Period

  • Trial Still Active