The number of times your customers started a trial.
The number of trials that have converted to a subscription.
The number of canceled trials. Cancellations can occur when a subscriber turns off auto-renew.
Trial Billing Retry
Trial went to a billing retry state.
Trial is active 3 days after started
A user did not cancel the trial three days after the trial start.
The number of times your customers started a subscription.
The number of subscriptions that have renewed.
A user purchases a subscription that offers a higher level of service than their current subscription.
The number of subscriptions refunded to customers.
The number of canceled subscriptions. Cancellations can occur when a subscriber turns off auto-renew, or when the App Store is unable to successfully bill a customer in billing retry for a renewal.
Subscription Billing Retry
Subscription went to a billing retry state.
An in-app purchase occurred.