Tracked Events

The following section describes each event type Qonversion tracks and sends to the 3rd party services.

Qonversion sends value for some events with revenue. Please see the value column.

Event name

Description

Value

Trial Started

The number of times your customers started a trial

Yes

Trial Converted

The number of trials that have renewed to a subscription

Trial Canceled

The number of canceled trials. Cancellations can occur when a subscriber turns off auto-renew

Trial Billing Retry

Trial went to a billing retry state

Subscription Started

The number of times your customers started a subscription

Yes

Subscription Renewed

The number of subscriptions that have renewed

Yes

Subscription Refunded

The number of subscriptions refunded to customers

Yes

Subscription Canceled

The number of canceled subscriptions. Cancellations can occur when a subscriber turns off auto-renew, or when the App Store is unable to successfully bill a customer in billing retry for a renewal

Subscription Billing Retry

Subscription went to a billing retry state

In-App Purchase

In-App Purchase has occurred

Yes