Qonversion sends mobile subscription events to Mailchimp to automate emails with special offers to users who cancel a trial or a subscription. A personalized email with a special offer to a user who just canceled his trial can significantly uplift the app's revenue. You need to provide a user email address using Qonversion's user properties to be able to use Mailchimp integration. Here you can find the full list of the events tracked.
Activate the integration from the Qonversion dashboard. Navigate to the Win Back dashboard and choose Mailchimp:
Click the Save button.
Note: Only users with the correct email address set will be tracked by Mailchimp.