Facebook Ads

#attribution

You can accurately measure how your Facebook ad campaigns generate revenue, including purchases, subscriptions after free-trial, renewals, and even refunds. To help you understand the effectiveness of your ad campaigns, Qonversion sends data directly to your Facebook Ads account.

Qonversion tracks revenue even if users don't open the app. This allows you to measure the performance of each subscription plan with 100% accuracy.

‌Use this integration to:

  • See how trial starts, trial conversions, purchases, subscriptions, and renewals attribute to your ads. Please see the list of all the events here.

  • Measure the return on your advertising spend based on accurate revenue data.

  • Create a Facebook custom (lookalike) audience based on your paying users to increase your advertising ROI (ROAS). Show ads to people similar to those who convert into paying users after a trial period.

Facebook SDK

1. First, you need to have Facebook's SDK integration in place. Please follow Facebook’s documentation for that.

2. Set Qonversion uid to Facebook's SDK:

Swift
Objective-C
Swift
Qonversion.launch(withKey: "projectKey") { (uid) in
AppEvents.userID = uid
}
Objective-C
[Qonversion launchWithKey:@"projectKey" completion:^(NSString * _Nonnull uid) {
[FBSDKAppEvents setUserID:uid];
}];

Do not track any purchase events on the client side

Qonversion tracks and sends all revenue events so if you track revenue events with Facebook SDK it may lead to double counting of revenue in you Facebook Ads account

3. Get Facebook Access Token. You can use this URL to access your token (choose your Application in the top right corner and then push the Get Token button = > Get App Token):

You will see the Token like this:

4. Provide it to your Qonversion account. From this moment you will able to see subscription events in your Facebook Ad account, even if they happen after free-trial period (but only in 28-days window per Facebook's rule). Note: It may take up to 24 hours for recently delivered events to appear in Facebook.

5. Event names. Qonversion uses the 'Standard' Facebook event names. If you need to change the names you can do it in the integration section.

100% Done! Now Qonversion will send subscription events to Facebook Ads Manager.

You all set. You can view the detailed subscription related events in your Facebook Ads account (Analytics, Ads Manager, Audiences) and get insights on your performance or improve your marketing ROAS with Lookalike Audience. Please read our guide on using custom audience in Facebook Ad account here.