Facebook Ads

#attribution

You can measure how your Facebook ad campaigns lead to real revenue, such as purchases in your app, subscriptions after free-trial, renewals and even refunds. To help you understand the effectiveness of your ad campaigns, Qonversion sends data directly to your Facebook Ads account.

Qonversion tracks revenue even if users don't open the app. This allows you to measure the performance of each subscription plan with 100% accuracy.

‌Use this integration to:

  • See how trial starts, trial conversions, purchases, subscriptions, renewals attributes to your ads. Please see the list with all events here.

  • Measure the real revenue return on your ad spend.

  • Create a Facebook custom (lookalike) audience based on your paying users to increase your advertising ROI (ROAS). Show ads to people similar to those who convert into paying users after the trial period.

Facebook SDK

1. You need to have integrated Facebook SDK to Integrate Qonversion with Facebook. Use Facebook’s documentation to know how to install Facebook SDK .

2. Set Qonversion uid to Facebook's SDK:

Swift
Objective-C
Qonversion.launch(withKey: "projectKey") { (uid) in
AppEvents.userID = uid
}
[Qonversion launchWithKey:@"projectKey" completion:^(NSString * _Nonnull uid) {
[FBSDKAppEvents setUserID:uid];
}];

3. Get Facebook Access Token. You can use this URL to access your token (choose your Application in the top right corner and then push the Get Token button = > Get App Token):

You will see the Token like this:

4. Provide it to your Qonversion account. From this moment you will able to see subscription events in your Facebook Ad account, even if they happen after free-trial period (but only in 28-days window per Facebook's rule). Note: It may take up to 24 hours for recently delivered events to appear in Facebook.

5. Event names. Qonversion uses the 'Standard' Facebook event names. If you need to change any of the you can go this in the integration section.

100% Done! Now Qonversion will send purchase events from subscriptions to Facebook Ads Manager to enrich your Ads.

Now you can view your real purchases in your Facebook Ads account. You can view the purchases in your Facebook Ads account (Analytics, Ads Manager, Audiences) and get insights on your performance or improve your marketing ROAS with Lookalike Audience. More details on that you can read here.