Facebook Business Manager

Here you can read how to use Facebook Ads Manager, Analytics and Audience with Qonversion.

Facebook Ads Manager

Once we delivered the revenue data to your Facebook Ads Manager (if not check the integration doc here), you can dive into your results for each campaign.

Customize columns to see purchase metrics. Click Columns → Customize Columns

Select the Purchase metrics:

Check your ROAS and make right decisions on you advertising campaigns

Facebook Ads Manager with the ROAS section (purchases after free-trial)

Analytics

Look at your revenue in the Revenue section in your Facebook Analytics.

This section is counting all your real revenue - not only from Facebook campaigns.

Facebook Analytics Section

Lookalike Audience

With real revenue conversion events, you can create a high-performance value-based audience.

A Lookalike Audience is a way to reach new people who are likely to be interested in your product. If you optimize your ad campaigns with your revenue events Facebook will target a similar audience who close to making the same action e.g. pay for your product. Read more about Lookalike Audience.

Note: to create a lookalike audience based on your purchases after free-trial Facebook needs to collect at least 50 events in the last 60 days.

  • Go to your Audiences:

  • Click the Create Audience dropdown and choose Lookalike Audience:

  • Choose your App, the Purchase or Subscription event:

  • Select Audience location (you can choose All countries if you do not have enough events in a specific one):

  • Select Audience Size from 1% to 10%. Then less audience size you choose than more effective your ad campaigns will be performed. Make sure you have enough audience. If not increase the audience size.

  • After your lookalike audience is ready you can go your Ads manager and create new campaigns with Purchase Lookalike Optimization.