Customers Dashboard

Customers Dashboard to analyze your subscribers data

The Customers dashboard provides an overview of your customers and detailed data on a customer level:

  • Active Trials

  • Active subscribers

  • Number of Billing Retry

  • Churned subscribers

  • Canceled Trials

  • Average payments count

  • Average price paid

  • Sales

  • Events environment (Sandbox, Production)


Available filters:

  • In-app purchase product

  • Subscriber Status

  • Currency

  • Device

  • OS version

Customers summary

Here you can see all your subscription metrics such as Active Trials, Active Subscribers, Churned Subscribers, Canceled Trials, Billing Retry, Average Payment Count, Average Price and Sales for the period chosen.

Also you can filter the data by Subscription product, Subscriber Status, Currency, Device and OS version.

Below you can find the details of the customers tracked:

Column names explanation:



Client UID

The unique ID of a subscriber assigned by Qonversion


Real-time status of a subscriber: Trial, Active, Canceled, Billing retry or Refund

Last Payment

The exact time when a subscriber was charged


Transaction currency

Payments #

How many transactions a subscriber made

Net Payments

Sum of all of the transactions of a subscriber


The name of a subscription plan in App Store Connect


The date when a user became a customer

Customer Details

Click a Client UID to see more details about a subscriber.

Here you can see the timeline of you customer's subscription history. This data is useful for fixing any issues with you subscriber data and understand Sandbox and Production events while debugging.

Please note, you can switch between the Sandbox and Production environment

In case you need to delete a subscriber and all of his transaction data use the Delete button in the right corner.

Note: When you delete a user, it affects all charts and reports in your Dashboard. This action can not be undone!