Customers Dashboard


The Customers dashboard provides an overview of your customers and the detailed data on a customer level:

  • Active subscribers

  • Churned subscribers

  • Average payments count

  • Average price paid

  • Understand the environment of events (Sandbox, Production)

Customers summary

The total Active Subscribers, Churned Subscribers, Average Payments Count and Average Price for the chosen period.

Below you can find the details for all of your tracked customers:

The column names explanation::



Client UID

The unique ID of a subscriber assigned by Qonversion


Real-time status of a subscriber. It can be Active or Cancelled.

Last Payment

The exact time when a subscriber was charged


Transaction's currency

Payments Count

How many transactions a subscriber had in total

Net Payments

Sum of all of the transactions of a subscriber


The name of a subscription plan in App Store Connect


The date when a user became a customer

Customer Details

Click the CLIENT UID to see more details for each subscriber.

Here you can see the timeline of you customer's subscription history. This data is useful to fix any issues with you subscribers data and understand Sandbox and Production events while debugging.

Use the Delete button in the right corner to delete a subscriber and all of his transaction data.

Note, when you delete a user it affects all charts in your Dashboard and reports. This action can not be undone!